Business Plan

From Technolotics

Customer Relations / Viral Marketing / MultiCasting Consultancy

Contents 1 Skills we have 2 Services we would offer 3 Investment we would need 3.1 Later Investment 4 Market we could serve 5 Why is this a useful service 6 Business Development

Skills we have

• Have produced, written, filmed, performed, and syndicated 24 episodes of Irelands first weekly vidcast / podcast
• How to cheaply communicate with customers - gain feedback on new product
• Awareness of viral marketing techniques, internet hosting, blogging / multicasting technologies
• Gareth - 1 year working in marketing in Peats world of Electronics - customer service, and writing copy for all new products, Journalistic Aspects - Story research, programme presentation, Microphone / Camera skills
• Francis - Degree in Computer Science UCC 2003, Masters in Ubiquitous Computing TCD 2006, production / development / financing & direction of independent student film, Journalistic Aspects - Story research, programme presentation, Microphone / Camera skills
• Advanced technical knowledge - experience with blogging tools, CMS, programming technologies (C, C++, Java, XML), branding

•  ?????? - Marketing experience with mega corp 0, Business experience,

Services we would offer

• Blogging / Podcasting / Vidcasting
• All in service - filming (on or off site), producing, editing, and managing the online aspect of new media communication
• Consultant work - seminars (on site), projects, for hire to add agencies etc
• Offer cheap, value adding sparkle - increasing brand awareness
  • Case Study: Electronics Store - weekly / monthly technical advice vidcast
  • Case Study: Clothing Store - weekly / monthly highlights of new products / style - equivalent of a mini tv segment - but with self selecting audience - and podcasting cutting edge 'trendy' factor
  • Case Study: Indy Record Label / Band - Use website to communicate with and develop a fan base
• Communication training - writing copy, on camera skills, direction etc
• Communitiy creation - forums, events, two way communication with customers and audiences allowing customer feedback on products and services.
• Providing free or supported value adding services.

Investment we would need

• Essential
  • Editing Software - Final Cut Pro
  • Editing Hardware - Apple Mac G5 Duo Core
  • Budget for online and paper broshure
  • Indemnity - liable insurance, equipment insurance etc
  • Business startup costs - misc - e.g.: accounting, registration of business, domain & site registration, business cards
  • Office Rental & Administration
  • Advertising

• Non essential but usefull
  • Equipment - HD camcorders, Lights, Boom Mikes, clip on mics

Later Investment

• Venture Capitol

Market we could serve

• Organisations
  • who want to build better links to a customer base
  • Non traditional, interactive communications
  • Organisations: Who want to add value to their offerings
• Advertising agencies, public relations companies etc
• NGO's - scouting organisations, citizens rights groups, single issue NGO's
• Local & National Government: Politicians - keeping a constituents blog, Parties - internal and electoral casts, government & civil service branches, dail debates organised semantically by speech / topic etc
• Corporate communications - internal or customer relations - e.g.: IBM's internal podcast, HP's Carla Fiorini [1]
• Small companies - product development and demonstrations - e.g.: companies developing web 2.0 products - email, calender, personal storage etc

Why is this a useful service

• Massive popularity of video iPod.
• Enormous growth in internet use.
• Explosion in podcast / vidcast popularity
• Internet marketing replacing existing marketing
• Content creation costs are low.
• Small to medium sized businesses cannot afford the equipment needed.
  • Investment in google addwords canibalising paper publication adverts
  • Success stories: E.g.: Arctic Monkeys using myspace - releasing tracks online, baby shambles - using web site to provide music, video and blog to fans

Business Development

• Initially on a small scale
  • Cold calling - business's we have personal connections to - i.e.: have worked for
  • hiring direct marketing firm to contact a select list of Irish and UK business's
• Multiple Tiered Products - initially advice & consultancy, to complete campaign / online presense development and implimentation of multicast / website